Websites for medical practices
Websites are a vital tool for medical practices. PIER Marketing specialises in professional healthcare sites that are user-friendly, mobile-responsive, and SEO optimised. Attract new patients, enhance the online experience and reduce admin. Improve your online presence and grow your medical practice today with a professional website.
Why do medical practices need a website?
In today's digital age, having a professional and easy-to-use website for your medical practice is vital. A great website will help your prospective patients to understand your services and specialties and book appointments effortlessly. Secondary to this it can build confidence in your team and their expertise, and provide valuable resources and information. A professional, clear and modern website is a great tool to help you grow your practice and reduce administration time.
What makes our websites for medical practices different?
At PIER Marketing, we understand the unique needs of medical practices. That's why we offer websites specifically designed for the healthcare industry. Our websites are AA accessible, user-friendly, mobile-responsive, and optimised for search engines, making it easy for patients to find you online. We also provide customisable features to suit your practice. This may include integration of your appointment booking platform, a resource hub, or online patient forms. All of these are designed to enhance your patients' experience and reduce admin time for your practice.
How can a website help me grow my practice?
A website can help your medical practice grow in several ways. By improving your online presence, you can attract new patients, increase brand awareness and awareness of the services you offer. For long term growth, a website can assist you to build patient loyalty by enabling you to more easily stay connected with patients by providing helpful resources like blog articles, health tips and news updates. At the same time, your site can streamline your operations by providing a digital replacement to some of your manual processes, reducing phone calls and paperwork.
Our Work.
What does a typical website project process look like?
The process that you go through at PIER in developing a website for a medical practice depends on the size and complexity of what you need. However, the below describes the typical steps and order we work through when creating a site.
Three important considerations when building a professional website for a medical practice
Accessibility
Website accessibility is crucial for medical practices. It ensures inclusivity for individuals with disabilities, allowing them to access information and services independently. Compliance demonstrates patient-centric care, enhances user experience, and enables equal access to healthcare.
User Experience
A seamless user experience ensures that patients can easily navigate the site, find information, and access services without frustration. It fosters trust, professionalism, and patient satisfaction. A well-designed and intuitive website reduces barriers to obtaining essential healthcare information and services, enhancing patient engagement and encouraging them to return.
Responsiveness
A responsive website is vital for medical practices. With more and more people accessing medical sites via a phone or tablet - you need to ensures proper display and functionality on all devices. This enhances user experience, improves accessibility and SEO rankings, and drives patient engagement and satisfaction.
Have you found what you’re looking for?
What should I focus on after my website goes live?
Firstly, celebrate! Then it’s time to focus on promoting your new site effectively.
If your site was built by PIER, your website will already be search engine optimised, otherwise, ensure you do this by incorporating relevant keywords throughout your copywriting and adding meta information for Google to read. This will boost your search rankings and attract more visitors.
Next, you can leverage the power of social media—share your content across platforms, engage with your audience, and encourage them to spread the word.
From there, consider investing in online advertising campaigns like pay-per-click (PPC) ads to drive targeted traffic to your website. From an ongoing perspective, we recommend regularly updating your website with informative, useful content to engage visitors, and monitor your Google analytics for valuable insights into what your users are doing on your site and how you can leverage this.
With a strategic approach to SEO, social media marketing, online advertising, engaging content, and data analysis, you can effectively promote your new website and attract valuable traffic to your practice. If you would like PIER to support you with this, please get in touch with us.
So, are you ready to boost your online presence with a professional website?
We specialise in creating professional websites for medical practices. Our team of experienced designers and developers work with you to create a website that accurately reflects your brand and your business and meets your digital needs. Contact us today and learn more about how we can help you improve your online presence and grow your medical practice.
Whether for a GP, a hearing clinic or another kind of practice, your website should include important contact information such as the practice’s address, phone number, and hours of operation. It should also provide details about the services and specialties offered, the qualifications of the medical staff, and any insurance or payment options where applicable. It can also be helpful to include patient resources such as forms, health tips, and links to relevant healthcare information.
The cost of a new website for a medical practice can vary. Usually, this depends on the complexity of the design and features included. We offer website design and development services starting from a simple three page site for $6,000. At PIER Marketing, we’ll always talk to you first to understand your needs and provide you with a personalised quote.
The time it takes to build a new website can vary depending on the scope and complexity of the project. At PIER Marketing, our website design and development process typically takes between 8 to 12 weeks from start to finish. We work closely with you to ensure that your site is delivered fully functional and on time.
At PIER Creative & Web, our website design and development process follows these steps:
- Take the brief: We work closely with you to understand your practice’s unique needs and goals.
- Provide you with a quote. Based on the brief, we provide a personalised quote for the website design and development project.
- Design your site. Our team of experienced designers will plan the pages you need and create a website design that reflects your brand.
- Create the copywriting. We also offer a range of copywriting services to ensure that your website content is clear, concise, and engaging.
- Development and testing. Our developers will build the site and thoroughly test it to ensure that it is fast, fully functional and bug-free.
- Integrating into your systems. We will integrate the website into your practice’s existing systems, such as appointment booking or CRM.
- Send live. Once the website has been approved by you, we will make it live and ensure that it is fully optimised for search engines.
- Ongoing support and maintenance. We want your site to last you as long as possible, so we always offer ongoing support and website maintenance to keep your site up and running and up to date.