Demonstrating rewilding roots

Rewildly wanted their logo and branding to resonate with their identity of sustainability while feeling contemporary. Being a ‘for purpose’ business that gives 50% of sock sale profits to rewilding charities in Australia, they envisioned a brand that people could instantly connect with while embracing their mission.

We started by crafting a logo that demonstrates their rewilding roots by using earthy and environmental tones – quintessentially Australian. We then moved to design of the socks with six unique patterns including koalas, kookaburras and kangaroos (surely you’re picking up on the theme here?). We also helped bring everything together with sock tags and packaging design.